Ever since Fjällräven was founded just over 50 years ago, it has had one strong driving force: to develop products that make it easier for people to enjoy the countryside. From the first steps Fjällräven has produced innovative, functional products which are appreciated by generations of outdoor enthusiasts across the world – and which have also received a number of distinguished awards over the years. The brand works continuously on developing materials, solutions and designs for new favourites clothing, tents, sleeping bags and other outdoor equipment that can be used, loved and worn over many years of adventures out in the fresh air.