Subculture is an antidote for boredom and social dulness both enemies of any liberating instinct . Is not just a coincidence that we named our store translating this word in english. To the oversea rebels we give the merit of overcoming the greyness of it all , channelling every kind of energy into passion for style and music. We appreciate their ability to delete old stereotypes to make space for an original way to dress up that many easily call "casual" . A way to relate to things and people beyond any necessary tool of daily differentiation. We provide novels and publications about subculture in a corner of the shop that we dedicate to "the discomfort management". The remaining space is a laboratory of ideas and British style with selected choices from the most historic brands and the almost unknown up and coming ones.
"Giuseppe Milazzo for SubCulture”