Set up in a small Welsh town outside Cardiff as a side project in 2004, WEEKEND OFFENDER was the brainchild of Sam Jones and Rhydian Powell, and just under ten years later the pair continue to expand the brand from the label’s new flagship store in London’s Soho.No-nonsense, functional, bold; stylish, playful, assured – the clothes remain like the customers. Across the UK – in the pubs, in the clubs and at the football – Weekend Offender has become a go-to brand for lads at the sharper end of the terrace, earning a priceless word-of-mouth reputation and exceeding sales nationwide.