Diadora is an Italian athletic footwear and apparel manufacturer, a tradition that began in 1948 when the company's founder, Marcello Danieli, first began working in the trade as a young boy. Danieli, managed to successfully launch his first product, mountain climbing boots.During the 1950s, a reputation for excellence and quality helped the company grow and become a familiar name throughout the Italian market. Next, Diadora introduced running shoes and shortly thereafter, tennis shoes. With the 1970s came a young generation whose explosive interest in athletics initiated a boom in the sporting goods industry.
The mid-'70s also marked Diadora's entry into the football category. The '80 brought a diversification of the range of sponsored sports such as basketball, volleyball, boxing, fencing, motoring, motorcycling, cycling and pentathlon.
Diadora is one of the major brands in the world of sports, with sponsorship in all fields and a dense international distribution network.